One of my favorite childhood
memories is the small-town main street collection of family-owned
independent shops that introduced visitors to our borough of Etna.
The sheer number of them indicated a vibrant town and they formed a
path that led to the thriving steel mill which was the source of the
vibrancy. The variety of family names adorning
storefront marquees was a geneaological reading of the ancestral roots
of the town's residents. We had everything from a mini "department"
store we called Murphy's Five and Ten to bakeries, diners, mini "super"
markets and corner stores, post
office, hardware store, appliance store, candy factory, pharmacy,
clothing stores, financial institutions, funeral homes, Isaly's deli
with their famous chipped ham...and, one of my favorites, the card store
with a soda fountain.
Somewhere in mid childhood years, the steel mill closed and took people and jobs, and eventually, storefronts, with it. In the many decades since, the town has lost a large number of the original families, most of the original businesses and some of it's original appearance. The threat of economic blight and a series of floods stole the spirit of many who threw in the towel and moved on, but the determination of others, both original residents and newcomers, have begun to turn things around and restore the small-town Main Street feel. The hardware store, candy factory and appliance store are still there, now run by younger generations of the founders. New businesses have moved in, adding life and promise. But, I'll always remember the card store with a soda fountain.
Though I don't remember owner names and every little detail about the place, I do remember the warm smile and friendly personality of the little lady who welcomed me and made me feel important each time I entered her shop. I remember being more fascinated by the rows of cards, individually wrapped in their own protective clear sleeve, attractively displayed on shelves and cases along one big long wall than by the mouth-watering aroma of sweet treats emanating from the soda fountain. Don't get me wrong, I eagerly looked forward to the inevitable treat at the end of our visit when I got to climb up on the high stools that positioned me at the perfect height to enjoy a delicious gourmet dessert and listen in on the neighborhood chatter surrounding me. But, first, I had to tend to more important matters. To some, it was a soda fountain shop that just happened to sell cards. To me, it was the card store with a soda fountain.
Thanks to my mom and the lady who owned the place, I learned that shopping for cards was something special, not to be taken lightly or done quickly, with final selection always governed by the occasion, and most importantly, the personality and needs of the recipient. It was truly an enjoyable process. The store lady never treated me as a child, ignoring me or nervously watching my every move as many shopkeepers did when children enter their premises. She delighted in carrying on a conversation with me as much as I did with her. She was more than happy to assist me, involving me in the process, happily reading card after card until we found the one that was just right -- the perfect combination of illustration and message to carry the message in my heart to the recipient. It was only then that I was ready to enjoy the soda fountain in the card store.
That store is long gone and many like them have died with their owners. For the most part, big box chain store shopping experiences can't even begin to compare in this high-tech, super overscheduled world. But, the need to find the perfect means of conveying the message in my heart has stuck with me over all these decades and continues to govern my choices. Frustrated on many an occasion over not being able to find that perfect card, I've often lamented that I was going to open up my own card store or make my own cards. Well, I decided it's time to do just that. No, I'm not opening a card store, but I am launching a new venture of making my own cards, greetings and gifts that conveys the message in hearts in good grace and good taste -- the seed of which was planted many decades ago in the card store with a soda fountain.
Peace,
Kathy Marie
Somewhere in mid childhood years, the steel mill closed and took people and jobs, and eventually, storefronts, with it. In the many decades since, the town has lost a large number of the original families, most of the original businesses and some of it's original appearance. The threat of economic blight and a series of floods stole the spirit of many who threw in the towel and moved on, but the determination of others, both original residents and newcomers, have begun to turn things around and restore the small-town Main Street feel. The hardware store, candy factory and appliance store are still there, now run by younger generations of the founders. New businesses have moved in, adding life and promise. But, I'll always remember the card store with a soda fountain.
Though I don't remember owner names and every little detail about the place, I do remember the warm smile and friendly personality of the little lady who welcomed me and made me feel important each time I entered her shop. I remember being more fascinated by the rows of cards, individually wrapped in their own protective clear sleeve, attractively displayed on shelves and cases along one big long wall than by the mouth-watering aroma of sweet treats emanating from the soda fountain. Don't get me wrong, I eagerly looked forward to the inevitable treat at the end of our visit when I got to climb up on the high stools that positioned me at the perfect height to enjoy a delicious gourmet dessert and listen in on the neighborhood chatter surrounding me. But, first, I had to tend to more important matters. To some, it was a soda fountain shop that just happened to sell cards. To me, it was the card store with a soda fountain.
Thanks to my mom and the lady who owned the place, I learned that shopping for cards was something special, not to be taken lightly or done quickly, with final selection always governed by the occasion, and most importantly, the personality and needs of the recipient. It was truly an enjoyable process. The store lady never treated me as a child, ignoring me or nervously watching my every move as many shopkeepers did when children enter their premises. She delighted in carrying on a conversation with me as much as I did with her. She was more than happy to assist me, involving me in the process, happily reading card after card until we found the one that was just right -- the perfect combination of illustration and message to carry the message in my heart to the recipient. It was only then that I was ready to enjoy the soda fountain in the card store.
That store is long gone and many like them have died with their owners. For the most part, big box chain store shopping experiences can't even begin to compare in this high-tech, super overscheduled world. But, the need to find the perfect means of conveying the message in my heart has stuck with me over all these decades and continues to govern my choices. Frustrated on many an occasion over not being able to find that perfect card, I've often lamented that I was going to open up my own card store or make my own cards. Well, I decided it's time to do just that. No, I'm not opening a card store, but I am launching a new venture of making my own cards, greetings and gifts that conveys the message in hearts in good grace and good taste -- the seed of which was planted many decades ago in the card store with a soda fountain.
Peace,
Kathy Marie